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To have an SEO Optimized article, it should have the following criteria:

A. Title

a. Keywords in the title

The title tag is considered one of the most important on-page elements, so remember to use keywords in it. For higher rankings, place important keywords towards the beginning of your title.

Because the title text is usually the most prominent part of your page displayed in search results, make it click-enticing and appealing to human searchers. One leading Melbourne SEO company suggests that a common mistake that marketers make is that they prioritise keyword usage, over CTR potential. The focus needs to be on creating a title that effectively uses keywords, while also appealing to the user.

b. Title Length

The title tag is one of the most important on-page elements, so give it particular attention.

Not only do search engines consider the title to understand what your page is about, but they also show it to users in search results. Hence, it’s important that your title is both keyword-richand appealing to human searchers. For higher rankings, place your keyword(s) towards the beginning of the title.

Also try to keep title tags relatively short, as titles that exceed 55 characters may get truncated by search engines. Besides, titles that are too long, too short (e.g., single-word titles) orunrelated to the page’s content may get overwritten by search engines.

B. Meta Tags

a. Keywords in meta description tag

The meta description is an important on-page element, so pay particular attention to it. Not only do search engines consider it to understand what your page is about, but they also display your meta description in search results.

Hence, make your meta description both keyword-rich and appealing to human searchers. For higher rankings, place important keywords towards the beginning of the meta description.

Note: Meta descriptions that are not in line with the page’s content (or are overly long/short) may be ignored by search engines, and the latter may pick a random text snippet to show in search results instead of your description.

b. Meta description length

For higher rankings, place keyword(s) towards the beginning of your meta description. Also try to keep meta descriptions relatively short, because descriptions that exceed 155 characters may get truncated by search engines. Note: meta descriptions that are unrelated to the page’s content or contain irrelevant keywords may get overwritten by search engines.

C. Body

a. Keywords in <body>

If your target keywords are present in the webpage’s body, the page stands a better chance of high rankings. For greater impact, place keywords towards the beginning of your page.

You can use keywords without any additional tags on the page, or put your target search terms in tags like H1, H2-H6, Bold, Italic or Link anchor. Such tags are also part of your page’s body and should be attended to during its optimization.

Also try to make the page’s content not only keyword-rich, but also appealing to human visitors: maintain a logical structure, use:

  • headings
  • bullet points
  • images
  • related Youtube video

b. Word count in <body>

The length of your page’s body text is recommended to have 500 – 4751 words.

Webpages with a lot of textual content tend to rank higher in search results, as they’re considered more useful to users. It’s also a good practice to place textual content above the fold, as search engines may frown at pages top-heavy with ads and other non-textual content.

However, specific recommendations on how much text to put on a page vary from niche to niche, and it’s best to look at competitor averages to get the optimum word count for your particular keyword niche.

c. Keywords in H1

The H1 tag serves to mark the heading on a page. The best practice is to use just one H1 tag per page, while all subheadings should be marked up using less important heading tags: H2 to H6 tags subsequently.

To achieve higher rankings, place your keyword(s) towards the beginning of your heading.

d. Keywords in H2-H6

H2-H6 tags serve to mark subheadings on a page (unlike the H1 tag that’s used to mark the main heading). It is important to observe the hierarchy of H2-H6 tags on a page to avoid confusing search engines with your coding. For example, it’s illogical use the H3 tag ahead of the H2 one, and so on.

At the same time, the use of keywords in H2-H6 tags is optional and would only give your page a slight ranking boost for such keywords.

e. Keywords in bold

Bold text is used on a page to give certain words additional emphasis (e.g., if you write <b>bananas</b> or <strong>bananas</strong> in the code – the visitors will see bananas). Search engines usually consider words in bold text slightly more important than words with no additional mark-up.

Hence, wherever natural, try to use your important keywords in bold text, but don’t overdo to avoid over-optimization.

f. Keywords in italic

Italics (or italicized text) are used on a page to give certain words additional emphasis (e.g., if you write <i>bananas</i> or <em>bananas</em> in the code – the visitors will see bananas). Search engines usually consider words in italics slightly more important than words with no additional mark-up.

g. Keywords in link anchors

Link anchor texts are visible parts of links present on your page. Although the use of keywords in anchor texts helps strengthen your page’s semantic whole, search engines are more likely to attribute the meaning of a link’s anchor text to the page the link is pointing to.

Hence, you could also check Internal Links to Page (in the Pages module) to see internal links pointing to your current page and make sure their anchor texts are in line with your page’s semantics.

D. Images

a. Keywords in ALT texts

While search engines can’t read text off images, ALT attributes (also known as “alternative attributes”) help the former understand what your images portray. Therefore, they shoulddescribe the image and, if relevant, include target keywords.

Besides, with optimized ALT texts you could get higher rankings in and more traffic from Google’s image search.