Humans are motivated by the anticipation of reward, so making habits attractive will help you stick to them.
We're now about halfway through our exploration of Atomic Habits. We've looked at how powerful habits are, how they are made, and how you can use habit cues to your advantage.
Now, it's time to talk about the rewards side of habit building.
In 1954, neuroscientists James Olds and Peter Milner ran an experiment to look into the neuroscience behind desire. Using electrodes, they blocked the release of the neurotransmitter dopamine in some rats. The results were surprising; the lab rats simply lost the will to live. Without dopamine, they had no desire to eat, drink, reproduce or do anything else. Just a few days later, they all died of thirst.
This rather disturbing story tells us one thing: dopamine is a crucial motivator. When we do something beneficial for our survival – eating, drinking, having sex – dopamine is released, and we feel good. This feeling of pleasure motivates us to do the beneficial action again and again.
So far, so clear. But what does this have to do with habit-building?
Well, we don't actually have to do the pleasurable activity to get the hit of dopamine. The mere anticipation of doing something pleasurable is enough to get the dopamine flowing. In the brain's reward system, desiring something is on par with getting something!
We can turn this to our advantage. When building our new habit, if we make it something we look forward to, we'll be much more likely to follow through and actually do it.
Here's where I'd like to introduce you to the concept of temptation bundling. Temptation bundling is where you take a behavior that you think of as important but unappealing and link it to a behavior that you're drawn to. This is how you can use dopamine to your advantage when building a new habit.
Consider the story of Ronan Byrne, an engineering student from Ireland. Ronan knew he should exercise more, but he got little enjoyment from working out. However, he did enjoy watching Netflix. So Ronan hacked an exercise bike. He connected the bike to his laptop and wrote some code that only allowed Netflix to run if he was cycling at a certain speed. By linking exercise to a behavior that he was naturally drawn to, he transformed a distasteful activity into a pleasurable one.
You don't have to engineer a complex Netflix/exercise bike contraption to apply this to your own life. There are easier ways to do this. For example, if you need to work out, but you want to catch up on the latest A-list gossip, you could commit to only reading magazines while at the gym. Or if you want to watch sports, but you need to make sales calls, promise yourself a half-hour of ESPN after you talk to your tenth prospect.
Just find a way of making those unattractive but important tasks enjoyable, and you'll be surfing a wave of dopamine, and creating positive habits, at the same time.