What Is The Importance Of Keywords In SEO?

by Admin | Mar 25, 2020 | How To | 0 comments

If you want to rank high your website on google or wish to gain more search engine traffic, then you must optimize your content with the proper keywords. You must hear these lines many times. Keywords play an essential role in search engine optimization. In fact, the right stuffing of keywords helps you to make a good SEO strategy. According to one leading SEO Sydney Agency, marketers and copywriters need to focus on ‘keyword density’ as a metric of keyword usage when writing or creating content. Instead of using a keyword 5-6 times throughout an article, it is better to focus on using it at a keyword density percentage of 1-2% – which will naturally fluctuate depending on the length of the content.

If you work with a Digital marketing agency, then the skilled team of the company will provide you good SEO meant keywords. These days, Google ranks a website based on how relevant keywords have used on the page.

According to a report, the usage of keywords is one of the most critical factors in search engine optimization techniques. It should use in the title, meta description, and body of the text. But you can’t use them anywhere you want. You have to make an effective strategy for utilizing keywords.  

What are the SEO keywords?

Well, before going to use keywords or search for keywords, you must know about them accurately. SEO keywords are range from single word from phrases. With the help of them, you inform website content to increase relevant, organic search traffic.

When any visitor search on Google related to any brand, then what they type for it is called search engine optimization keyword. You have to use effectively and most searchable keywords in your website content to target your desired audience.

Why are Keywords so important?

If you have excellent knowledge regarding search engine optimization, then you are aware of the importance of keyword. They are matter to SEO professionals and Google for several reasons. We have explained some of the biggest reasons here. To know them, go through the points.

Keywords Are Clues

Keywords help the website owner to understand what people want, what they are looking for. With the help of them, website owner becomes able to meet their needs and get success in getting higher search engine optimization traffic. For one time, ignore keywords, rankings, traffic, or even your website for a minute, if you know the essential requirement of your customer, then you can operate your business more efficiently without any hassle.

Drives targeted traffic on a website

According to Google algorithms, if you want to drive more traffic on your website, then you have to use the right keywords on your page. For instance, if you haven’t a lot of money for the promotion of your new brand product, then it is possible to spread awareness among the people regarding your product. Thinking how?? Here, we tell you. Just research good SEO keywords related to your brand and do the right keyword stuffing with a reliable strategy. This way, Google will rank your page high in the search engine, and you will gain more traffic on your website.

Keywords are the bridge between SEO and consumers

Before going to start any page, you must research relevant keywords. This should be your first initiative for good Search engine optimization. It is worth a step to utilizing time and effort to ensure that your keywords are as relevant as possible. Now, next is to use them in the content. They can range from body text, titles, tags, or blog content. Keywords are essential, but they’ll only make a difference if you’re putting them to work.

E-Commerce on social media platforms: How to increase your sales?

by Admin | Sep 3, 2019 | How To | 0 comments

Social networks are not going to fade away anytime soon. Even though they were not initially meant to sell products – nowadays, social media became a powerful channel of communication between brands and customers. In fact, online stores that are present on social networks happen to have 32% more sales on average  (source: https://www.bigcommerce.com/blog/5-social-stats-for-online-storeowners/) than stores that don’t. 

It might be because more than 40% of digital consumers use social networks to research new brands or products, and 30% of online shoppers (according to bigcommerce.com) say they would be likely to make a purchase from a social media network. Therefore, if your business is not on social media yet, it might be high time to do something about it. Here’s how to start selling on social networks and increase your sales in the long run. 

What is social commerce? 

As Growcode explains, “social commerce” simply means buying and selling on social networks. The way it works on different platforms can vary, but it’s worth to keep in mind that is not social media giants who sell products – they simply allow retailers to do so. But why exactly is it worth the effort?  

• Social media is already a powerful tool to discover new products and services – and thanks to the shopping features, it’s now much easier for your customers to buy what catches their attention on social networks,
• Social networks reduce friction associated with online shopping – instead of going through a lengthy checkout process, users can finish the whole transaction in just a few clicks,
• Social media can be treated as an additional sales channel – you can easily reach those customers who are active on social media and prefer sticking to social networks rather than being redirected to other websites. 

These benefits definitely speak for themselves. And, even though social commerce is still in its infancy, it’s already possible to sell your products on Facebook, Instagram, and Pinterest. As a matter of fact, taking advantage of this possibility now can easily give you a competitive advantage over your competitors. 

How to start selling on social media?

In order to increase sales, you need to target the right audience with the right offer, preferably at the right time. Social media platforms make such targeting much easier. Plus, they also let you keep an eye on your competitors. How to start leveraging all those benefits, then?

1. Choose the right social media platforms. 

To put it simply: you should go for social networks that your potential customers use the most. This will help you reach them more effectively, without wasting your time and money on experimenting with different social networks. 

Start with analyzing your current customers, as well as your target demographic. Once you understand who your audience is, it will be much easier to identify the channels they are fond of. 

2. Master audience engagement.

Understanding your target audience will also help you engage your potential (and existing) customers better. Actually, boosting trust and engagement is a powerful way to increase sales – and social media makes it easier than ever. 

Make sure you post consistently, always react to customer comments, and encourage user-generated content. The key is to promote your products without being too pushy. If that’s not convincing enough – keep in mind that nearly 1 in 3 Facebook users has made a purchase after “sharing, liking, or commenting” on the products. Not to mention that according to businessinsider.com consumers who come across UGC are 97% more likely to convert than those who don’t. 

3. Leverage the shopping features of social media. 

The reason behind the rapid growth of social commerce is that more and more social media platforms enable shopping features. Take “buy buttons”, as an example. They let users purchase directly from social networks, in a fast and secure manner.

4. Offer outstanding customers & sales support.

Interestingly, 63% of customers expect companies to offer customer service via their social media profiles, and 90% of social media users have already used social networks to communicate with a business one way or another. This should be a good enough reason to treat social media as a crucial customer care channel – especially if you want to use it to increase sales. 

Increase your sales with social commerce 

There’s no doubt that increasingly more consumers are making purchases without leaving social media – and that’s hardly surprising, given the benefits of social media for e-commerce. Luckily, online stores can do much more than just invest in paid campaigns on social networks nowadays. As an online retailer, you can easily add social commerce to your sales channels – even though this option is still relatively new.  

3 Common WordPress Security Mistakes, and How To Avoid Them

by Admin | Aug 16, 2018 | How To | 0 comments

WordPress is the most widely used website/blogging platform in the world, and it’s easy to see why.

It’s very user friendly, comprehensive, and you can create almost any type of blog or website you want to with it.

But of course, making your blog or website look unique and professional with WordPress can be only one of your priorities.

Another big priority you need to have is making sure that your WordPress site or blog is secure, because if it’s not, it will be more vulnerable to hacking, which in turn can result in malicious software being installed and distributed or your personal information being stolen to be used in identity theft.

Since over 30,000 websites are hacked each and every day, hacking is indeed a very real threat that you face, and the last thing you want to do is make common mistakes that will make the threat of being hacked even worse for you.

With that in mind, here are the top WordPress security mistakes and how can avoid them:

1. You Chose A Poor Quality Web Host

One of the single most important decisions that you will make before you even begin to build your WordPress website is choosing where to host it.

There are certainly a large number of different hosting companies to choose from, but not all are created equally.

While you may be tempted to go with the most inexpensive web host you can find, this isn’t exactly the best course of action to take, and a lower quality web host will rarely if ever be worth the financial savings as it may result in a low and unsecured website vulnerable to hacking.

Fortunately, it is easy to choose a high quality web host so long as you know what to look for. One Canberra IT Support expert states that the first quality to look for in a good web host will be security. At the very minimum, your web host should offer each of the following:

• SPAM Protection
• Automatic Backups (more on this later)
• SSL Encryption
• Hacking Protection
• DDoS Protection

These kinds of security features will be even more important if you are going to be selling products or services on your WordPress site and therefore be collecting financial and personal data from your customers.

Something else you are going to need to look for in a quality web host will be the amount of bandwidth and storage that they offer. So long as your website is going to be using high resolution images and having a large amount of content, then you’re going to need more storage.

And if you plan on one day receiving a high volume of traffic (which can happen if your site ranks highly enough on the search engine results page, and it should if you know how to use SEO), then you’re going to need higher bandwidth as well. Even if the amount of traffic and downloads you’re receiving is limited now, you want to have enough room in your bandwidth for future growth and traffic spikes.

One last feature that a high quality web host will have is excellent customer support. There should be multiple ways to contact customer support (live chat, phone call, email message, etc.) and they should respond to your requests in a timely and intelligent manner.

There should also be a thorough and comprehensive frequently asked questions page on the website of your web hosting provider as well; if there’s not, that’s a major red flag.

2. You Don’t Update Your Add-Ons (Plugins, Themes, etc.)

It’s always a decent security measure to keep your WordPress plugins, themes, and other add-ons.

But besides keeping them, you also need to remember to update them in order to fix any vulnerabilities. Otherwise, your website will be incredibly easy to break into, because not only is there a vulnerability to begin with, but any news about vulnerabilities in the WordPress ecosystem tends to spread very quickly, and hackers will be on top of it.

Some WordPress site owners are afraid to update their add-ons because those add-ons won’t always be compatible with an upgraded WordPress versions.

Even though all WordPress upgrades are compatible with previous versions, sometimes add-ons such as plugins and themes will not be compatible. There are a number of reasons for why this could happen; maybe the developer too hastily released a new update, resulting in them not taking the time to make sure that the update is compatible with the previous plug-ins, for instance.

To put this into perspective, if you are using an early version of WordPress, and if you update your plugins to the latest version, this will result in your website breaking.

How will you know that your add-ons are compatible with whatever version of WordPress you are using?

The answer is simple: you need to create a duplicate site where you can test the installation and upgrades of your add-ons. You can do this using services such as BlogVault.

One more thing that is worth of note is that you shouldn’t have too many plugins in your WordPress site either. The more plugins you install on your website, the possibility increases substantially that you’ll land a plugin that doesn’t work with another part of your website.

Furthermore, the more plugins you install, the slower your website will be as well. Therefore, only install the plugins that are absolutely critical to your website’s operation.

3. You Don’t Backup Your Website (Or At Least You Don’t Do It Right)

As the most popular website platform in existence with nearly 60% of the total marketshare, it’s easy to see how thousands of WordPress sites are hacked everyday.

So let’s say that worse comes to worse and your WordPress site does end up being hacked. What are you supposed to do now? Hopefully, you’ll have a very recent backup of your website ready to go.

Failing to backup your website regularly can prove to be a very costly mistake. Should you ever lose data due to hacking or an issue with the server, a backup may be the only way to restore that data to your site. Backups are also nice to have when you need to update your plugins as well.

Think of it this way: if your WordPress site ever get hacked and your posts become deleted, you’ll lose all of that content forever unless if you can restore your website to a previous version using a backup.

Many people are aware of the importance of backing up their WordPress website, but they do it in the incorrect way. As an example, many people will backup their website in their web server. This is a poor strategy, because the server already has the burden of performing its other processes, which will slow down your website’s speed.

Furthermore, if you lose the backup that’s stored on your web server, you’ll have no longer options.

The solution here is to choose a backup service that does two things: 1. Performs automatic backups regularly (ideally once a day), and 2. Stores your website’s backup files in a remote location, as defense against server crashes and data hacks.

Conclusion

The security of your website or blog must be a top priority for any WordPress owner.

Choosing a poor quality web host, failing to updates add-ons such as plugins, and failing to backup your website (or at least failing to do so properly) are among the biggest security mistakes that WordPress website owners make.

Fortunately, not only do you now know why these are mistakes to begin with, you also now know how you can circumvent them as well.