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https://webdesign.tutsplus.com/courses/landing-page-design-principles
A landing page shouldn’t have a menu or navigation.
A landing page’s purpose is to collect visitor information and take action.

A landing page shouldn’t have a bunch of links or quick links.

—-Landing Page Structure——

 

1. Main Statement:

-Summary of your product (consist of main headline, subheadline or maybe with a closing argument).

2. Images, Videos and 3. Benefits:
-Use images and videos that show your product.

-List the benefits of using your product or services with direct and clear approach.

4. Social Proof:
building trust in the visitor
methods:
-by using testimonials
-by using trust seals
-by providing customer count

-press coverage

5. Call to Action:

Should be visible, clear and easy to interact with.

——

Message matching – what the visitors see in the ad should match what’s on your landing page.

Put some freebies when asking for a name and email in a call to action. Return in something for that. Or even a free trial will do but still with a quality.

——

Simple Layout.
The statement (strong) should be visible the moment you land on a page (can be achieve by large font size, font weight and good contrast).

Call-to-action should be visible and bold.

——

Things to avoid:
1. Fake customer testimonials.
2. Watermarked photos.
3. Broken forms.

——

Post-conversion:
(or follow up to keep in touch with your customers/audience)

create a thank you page.

——

A/B Testing:

Getting the best results by creating versions of a page.

Tools: Crazy Egg and Optimizely

            https://www.optimizely.com/