A landing page shouldn’t have a menu or navigation.
A landing page’s purpose is to collect visitor information and take action.

A landing page shouldn’t have a bunch of links or quick links.

—-Landing Page Structure——


1. Main Statement:

-Summary of your product (consist of main headline, subheadline or maybe with a closing argument).

2. Images, Videos and 3. Benefits:
-Use images and videos that show your product.

-List the benefits of using your product or services with direct and clear approach.

4. Social Proof:
building trust in the visitor
-by using testimonials
-by using trust seals
-by providing customer count

-press coverage

5. Call to Action:

Should be visible, clear and easy to interact with.


Message matching – what the visitors see in the ad should match what’s on your landing page.

Put some freebies when asking for a name and email in a call to action. Return in something for that. Or even a free trial will do but still with a quality.


Simple Layout.
The statement (strong) should be visible the moment you land on a page (can be achieve by large font size, font weight and good contrast).

Call-to-action should be visible and bold.


Things to avoid:
1. Fake customer testimonials.
2. Watermarked photos.
3. Broken forms.


(or follow up to keep in touch with your customers/audience)

create a thank you page.


A/B Testing:

Getting the best results by creating versions of a page.

Tools: Crazy Egg and Optimizely