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Complete Setup of Yoast SEO

Requirements

  • PHP version 7 or greater
  • MySQL version 5.6 or greater OR MariaDB version 10.0 or greater

Installation

  • Visit ‘Plugins > Add New’
  • Search for ‘Yoast SEO’
  • Activate Yoast SEO from your Plugins page
  • Go to Tools and import this file to the Yoast SEO settings – https://goo.gl/NDYU8h
  • Go to General > Open the configuration wizard
  • Fill in the required information
    • I. General > Your Info
      • Website Name
      • Company or person
    • II. General > Webmaster Tools
      • Bing Webmaster Tools
      • Google Search Console
    • III. Social > Accounts
      • Facebook Page URL
      • LinkedIn URL
      • Google+ URL
    • *If not available ask the clients in notes or offer to create it for them

NOTES

  • For Google Analytics Code, DO NOT EDIT header.php.
  • Google Analytics code should be installed through Yoast plugin.

Useful Addon plugins

How To Design a Great Website Homepage

Summary of the video:

Keep in mind that your homepage is the window to your brand so it really needs to pop.

Oftentimes it’s one of, if not, the most trafficked webpage that you have on your website. It is the starting point for where people try and understand your brand, your company and what you do.

Your homepage should:

  • function as the table of contents of your website. When somebody goes to your website they can see that you’ve got on your website.
  • have some engagement media with call to action
  • have content silos
  • scrollable
  • connects to the main offer
  • define your role
  • footer (miscellaneous section)

Tips for improving designs:

  • Master and always practice design principles like golden ratio, rule of thirds and others.
  • Maintain a great collection of good typography combinations. Always take ample time on typography. Great designers took hours or time to perfect it, not just minutes or just do random typesettings
  • Follow and “See First” social media accounts of graphics designers that can motivate and inspire you.

Process in Designing a great website mock design