To have an SEO Optimized article, it should have the following criteria:
a. Keywords in the title
The title tag is considered one of the most important on-page elements, so remember to use keywords in it. For higher rankings, place important keywords towards the beginning of your title.
Because the title text is usually the most prominent part of your page displayed in search results, make it click-enticing and appealing to human searchers.
b. Title Length
The title tag is one of the most important on-page elements, so give it particular attention.
Not only do search engines consider the title to understand what your page is about, but they also show it to users in search results. Hence, it’s important that your title is both keyword-richand appealing to human searchers. For higher rankings, place your keyword(s) towards the beginning of the title.
Also try to keep title tags relatively short, as titles that exceed 55 characters may get truncated by search engines. Besides, titles that are too long, too short (e.g., single-word titles) orunrelated to the page’s content may get overwritten by search engines. (more…)